Hiring For SEO

Hire a SEO company or build your own SEO team for ranking your company?

Hiring For SEO

Ever been in a situation where you are torn apart on whether to hire or build an SEO to improve ranking of your company in search engines? Not only have you experienced this kind of dilemma. To give you a solution to that question, read the rest of this article and be ready to make a decision.

Hiring a SEO (Outsourcing)

The major advantage of hiring a SEO is that you can pull great resources and talents. You can find people who are really good with SEO and are highly specialized in this field. However, since they are commonly backed up by experiences and knowledge, they will definitely cost more. If you are after those people with these traits and capabilities, the cost of hiring them will be somewhat the same as building your own SEO.

With regards to disadvantages, communication is a huge problem. This is not solely about talking or constant chatting with your outsource but you have to expect that you may give specific instructions to your hires and there is a possible loss of control when people outside your company handles your online reputation.

Why is that so? You are the one, who really knows the goals and visions of your company, however even if you keep in communicating with outsource, there might be a slight alteration of how they think your company work. In this case, it may seem that instructions will be handled better by in-house team rather than the outsource.

However, most SEO companies make sure that their clients are satisfied. If they do great job on their part, then you will surely have great results. Since they are specialized in this field, you can be guaranteed that they will not run out of ideas. But usually, SEO companies have more than one client which means that they have their own interests as well and it is expected that if ever there is an urgent matter with regards to the other clients, they will go where the greatest urgency is.

Seo Seleccion Service

Building your own SEO team

With your own SEO team you are rest assured that they are focused on only one goal – to raise the ranking of your company. Also, your SEO team will be held accountable if your instructions were not done properly.

You can track their work, time and effort which lead to greater control of your SEO. Aside from these, if you team is in-house then you are more likely to be hands-on. Your involvement in the team will make it easier for you to understand and track very single situation that is happening. Thus, you have power and control over them.

Since SEO requires creativity, if your employees face huge challenges and are short if resources, then it can be a problem for you. Your team may lose sight of its purpose. Also, if you are going to hire employees who are not yet developed on this expertise, they may run out of ideas which may hinder the work for you. These situations can be avoided if you ask help of outside consultants as well as creative freedom. With all these in mind, the cost of firing and re-hiring is most of the time not worth the money and a waste of time.

Wrapping Up

The cost of hiring an SEO or outsourcing (though it can be expensive) is often worthwhile. Since they are more known in this field, you may actually end up saving money by working with them. However, you have to really choose on whoever SEO is going to handle your company’s online reputation. Be aware that not all SEO companies share the same good practices. There are some others that can destroy everything you had in just a blink of an eye.

On the other hand, having your own team lets you have a hawk-eye on what everyone else is doing. Also, you are the one who will hire them which means you have the full grasp of their potentials and talents.

Another option is to make use of both outsourced and in-house teams, making you capable of using the strengths of both.

Whatever decision you make, keep in mind that SEO is really important into leveraging your company’s ranking. SEO will give you an edge in online marketing and please follow this recommendations done by http://www.boostwebseo.com/

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How Important Is It To Rank On Bing?

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Google dominates search engines. With billions of searches each day, Google is really a tough act to follow. So when SEO or search engine optimization is concerned, the first thing that comes to mind is optimizing a website for Google.

Well, there are many other search engines out there like Bing. What about them? They also serve the same purpose like Google, right?

Due to extreme popularity of Google, other search engines are left behind. SEO’s get second thoughts whether to exert effort on other engines or not. Well, is optimizing for Bing a waste of precious time or a good strategy in SEO? Find out.

Bing in the long run.

SEO cannot be done in just a blink of an eye. It takes great time and effort in order to yield a result. So, let us put it this way that you have concentrated on optimizing for Google only. You got what you worked for. You landed on the first page or second page of results where you pictured your website to be. Since you focused much on Google, you forgot that sometimes it changes its algorithm. Now, that is where the problem starts. Let us say that your strategy and the change in the algorithm of Google take you out of the top spots and leave you into oblivion. Say goodbye to all the hard work and energy you applied in SEO for Google.

Here is another situation with similarities in the previous one.

Your primary area of concern with regards to optimization is Google but you spend around 25-35% in optimizing for Bing. You get the same results. You obtained the spots you are aiming in the first or second page of results. Now, the problem arises. Google suddenly changed the algorithm and knocks you off the charts. Do not cry or weep. Since you have done great job in optimizing for Bing, your clients can still find you in Bing which is really a nice comeback from the difficulties brought by Google.

Yes, Google is a powerhouse when it comes to search engines but do not close your doors with possibilities. You will never know when Google will turn its back on you.


Have you heard someone say “Bing it!”? No. We always hear people go “Google it”. That is no wonder why many SEO’s have chosen Google as the center of attention. But, let us not forget that Google does not own 100% of the market share. Although compared to the 67% internet search engine market share of Google, Bing and other search engines hold around 29% market share. See? Say, you have the majority, what about the remaining percentage? Are you going to put it to waste? I hope not. 29% is still a lot of searches, right?

The use of search engines is still affected by customers’ preferences.  What do I mean by that? Political and education aspects may affect search engine preferences. Let’s take a look at a study conducted by WebPageFX. (http://www.webpagefx.com/united-states-of-search/)

This is the trends in then usage of search engines by location in US.

See? You cannot solely depend on Google to make things work. Bing will help you on your way. If you are targeting specific group of people in a specific location, it is good to know the statistics.


Now, we can say that you decided to optimize for Google and a little for Bing. Yahoo! May come up in your mind. Do not worry. Yahoo! is powered by Bing. Meaning to say, you are going to optimize for one search engine and you can yield result in both Yahoo! and Bing. Having second thoughts? No need because Bing and Google’s algorithm are the same in some manner.

Both search engines use keywords and links when they work. So, we can say that you can apply your strategy for Google into Bing.

Here are some differences between Bing and Google that you can note.

  1. It is a fact that Flash Media is not working well with Google but Bing, luckily, does great job with it and gives credit to website that uses it.
  2. Searches on Bing and Google give different results. Google gives the customers the list of large and established companies while Bing assumes that the most proximal thus giving you list of local small businesses in town. Sounds great if you are a starter and a small business in town.
  3. When it comes to keywords, Google is way smarter than Bing. Bing relies on keywords on page titles and on the page making it straightforward.

SEO does not necessarily mean optimizing for Google, it is about the customers. If you want to target larger prospective visitors then, you really have to optimize also for Bing. It adds the possibility for your website to attract visitors since you appear on both search engines. It creates reliability in your part. Customers will tend to put a higher trust on you since you can be found no matter where they go.