Ever been in a situation where you are torn apart on whether to hire or build an SEO to improve ranking of your company in search engines? Not only have you experienced this kind of dilemma. To give you a solution to that question, read the rest of this article and be ready to make a decision.
Hiring a SEO (Outsourcing)
The major advantage of hiring a SEO is that you can pull great resources and talents. You can find people who are really good with SEO and are highly specialized in this field. However, since they are commonly backed up by experiences and knowledge, they will definitely cost more. If you are after those people with these traits and capabilities, the cost of hiring them will be somewhat the same as building your own SEO.
With regards to disadvantages, communication is a huge problem. This is not solely about talking or constant chatting with your outsource but you have to expect that you may give specific instructions to your hires and there is a possible loss of control when people outside your company handles your online reputation.
Why is that so? You are the one, who really knows the goals and visions of your company, however even if you keep in communicating with outsource, there might be a slight alteration of how they think your company work. In this case, it may seem that instructions will be handled better by in-house team rather than the outsource.
However, most SEO companies make sure that their clients are satisfied. If they do great job on their part, then you will surely have great results. Since they are specialized in this field, you can be guaranteed that they will not run out of ideas. But usually, SEO companies have more than one client which means that they have their own interests as well and it is expected that if ever there is an urgent matter with regards to the other clients, they will go where the greatest urgency is.
Building your own SEO team
With your own SEO team you are rest assured that they are focused on only one goal – to raise the ranking of your company. Also, your SEO team will be held accountable if your instructions were not done properly.
You can track their work, time and effort which lead to greater control of your SEO. Aside from these, if you team is in-house then you are more likely to be hands-on. Your involvement in the team will make it easier for you to understand and track very single situation that is happening. Thus, you have power and control over them.
Since SEO requires creativity, if your employees face huge challenges and are short if resources, then it can be a problem for you. Your team may lose sight of its purpose. Also, if you are going to hire employees who are not yet developed on this expertise, they may run out of ideas which may hinder the work for you. These situations can be avoided if you ask help of outside consultants as well as creative freedom. With all these in mind, the cost of firing and re-hiring is most of the time not worth the money and a waste of time.
The cost of hiring an SEO or outsourcing (though it can be expensive) is often worthwhile. Since they are more known in this field, you may actually end up saving money by working with them. However, you have to really choose on whoever SEO is going to handle your company’s online reputation. Be aware that not all SEO companies share the same good practices. There are some others that can destroy everything you had in just a blink of an eye.
On the other hand, having your own team lets you have a hawk-eye on what everyone else is doing. Also, you are the one who will hire them which means you have the full grasp of their potentials and talents.
Another option is to make use of both outsourced and in-house teams, making you capable of using the strengths of both.
Whatever decision you make, keep in mind that SEO is really important into leveraging your company’s ranking. SEO will give you an edge in online marketing and please follow this recommendations done by http://www.boostwebseo.com/